This course is about how to craft and shape a message beforehand, so it has maximum impact. The course is not about sales, “hard selling,” or any closing techniques. In fact, quite the opposite. The course teaches good, fundamental principles about ethical persuasion that everyday professionals can use with integrity. This course will focus on improving the everyday communication skills by introducing the process of persuasion and the essential steps needed to follow to be more persuasive.

Course Outcomes

Creating a greater sense of identification between the company and the listeners.

Boosting credibility as a communicator.

Engaging listeners’ minds and emotions with your message.

How to design talking points for maximum persuasive flow.

How to successfully negotiate with the listeners.

How to create more identification with listeners.

How to design their message points for maximum persuasiveness.

How to be more persuasive in an ethical way.

How to overcome fears and boost self-confidence.

Course Modules

  • Persuasive Communication.
  • Persuasion Techniques
  • Persuasion and Negotiation.
  • Overcoming stage fright.
  • Ways of ethical persuasive.
  • Causes and Solutions.

Training Centre:

Business Avenue Training Centre


22 Hours


BD 440

Important Notes:
  • Kindly contact us to learn more about any available discounts.
  • All fees are exclusive of VAT


Art of Presuasive Communication



Awarding Body:


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